Market Entry Services

The Fintech Association of South Africa (FINASA) is a non-profit organization that aims to promote and support the growth and development of the fintech industry in South Africa. It serves as a platform for fintech companies, entrepreneurs, investors, and other stakeholders to connect, share ideas, and collaborate on projects.

For international fintechs looking to enter the South African market, FASA can provide valuable insights and guidance on the local regulatory environment, connections to sponsor banks, local talent, business practices, and cultural norms. The association can also connect international fintechs with potential partners, customers, and investors in South Africa, helping them to establish a foothold in the market.



FINASA can also help South African fintechs expand internationally by providing access to a network of global fintech organizations and experts. The association can assist with market research, regulatory compliance, and other challenges that South African fintechs may face when entering new markets. It can also help to promote South African fintechs to a global audience, increasing their visibility and credibility.


Overall, FINASA plays a crucial role in fostering collaboration and promoting the growth of the fintech industry in South Africa and beyond. By providing a supportive and inclusive environment for fintech companies and stakeholders, it helps to drive innovation and drive the industry forward.